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Elon Musk's X Sues Advertisers for Boycott

X Claims Advertisers Boycotted the Platform

His Lawsuit Was Joined by Rumble, a Video Platform

Elon Musk's social media platform, X, has sued a group of advertisers, alleging that a massive boycott of the platform has violated antitrust laws.

The lawsuit, filed Tuesday in U.S. District Court in San Francisco, alleges that the advertisers colluded to boycott X after Musk took over the company in October 2022.

The boycott has been led by the Global Alliance for Responsible Media, a group of major advertisers that includes Coca-Cola, Disney, and Unilever.

The advertisers have said that they are boycotting X because of concerns about the platform's content moderation policies.

Musk has said that the boycott is an attempt to silence conservative voices on the platform.

The lawsuit alleges that the advertisers violated Section 1 of the US's Sherman Act antitrust law by agreeing to boycott X.

The lawsuit also alleges that the advertisers have engaged in tortious interference by inducing others to breach their contracts with X.

X is seeking damages and an injunction to stop the boycott.

Disney CEO Iger Testifies in Lawsuit

Disney CEO Bob Iger testified in the lawsuit Wednesday. Iger said that Disney decided to boycott X because of concerns about the platform's content moderation policies.

Iger said that Disney was concerned that X would become a platform for hate speech and misinformation.

Musk questioned Iger about Disney's own content moderation policies. Musk pointed out that Disney has been accused of censoring conservative voices on its own platforms.

Conclusion

The lawsuit between X and the advertisers is a major test for Musk's leadership of the platform.

If X loses the lawsuit, it could be a major setback for Musk's efforts to make X a major player in the social media market.

However, if X wins the lawsuit, it could be a major victory for Musk and for the platform.

The outcome of the lawsuit will have a major impact on the future of X and the social media landscape as a whole.