Zedníček

Using meta descriptions in SEO

What is a meta description?

A meta description is an HTML attribute that provides a brief summary of a web page. It is displayed in search engine results pages (SERPs) beneath the page title, and gives users a concise overview of what the page is about.

Meta descriptions are not used by search engines to rank pages, but they can influence click-through rates (CTRs). A well-written meta description can encourage users to click on your page, even if it is not ranked as highly as other pages.

How to write a good meta description

When writing a meta description, keep the following in mind:

• Keep it brief: Meta descriptions are limited to 160 characters, so make every word count.
• Use keywords: Include relevant keywords in your meta description, but avoid keyword stuffing.
• Write for humans: Your meta description should be written for human readers, not search engines. Use clear and concise language.
• Include a call to action: Encourage users to click on your page by including a call to action, such as "Learn more" or "Shop now."

Examples of good meta descriptions

Here are some examples of good meta descriptions:

• "The official website of the New York Yankees. Get the latest news, stats, scores, and more."
• "Shop for the latest fashion trends at Nordstrom.com. Free shipping and returns."
• "Learn how to code with Codecademy. Interactive lessons and exercises make learning fun."

Conclusion

Meta descriptions are an important part of SEO. By writing good meta descriptions, you can improve your click-through rates and drive more traffic to your website.