Truth Social's Audience Plummets Amidst Falling Engagement
Third Consecutive Month of Audience Decline
Former President Donald Trump's social media platform, Truth Social, has suffered a steep decline in its audience, with the platform experiencing its third consecutive month of audience loss in June.
Second-Lowest Number of Users Since Launch
According to data, Truth Social's monthly active user numbers fell significantly in the US. The platform recorded its second-worst audience numbers since its launch in February 2022.
Reasons for the Decline
Analysts speculate that the decline in engagement is likely due to a number of factors, including the lack of new content and high-profile users on the platform. Trump himself has rarely posted on the platform since its launch.
Continued Struggles for Trump Media and Technology Group
The decline in audience numbers adds to the challenges faced by Trump Media and Technology Group, the owner of Truth Social. The company has been struggling to gain traction and compete with established social media giants.
Concerns Raised by Media Analysts
Right-wing media analyst Howard Polskin expressed concerns about Truth Social's future, noting that the platform had only attracted a small number of active users.
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